The 6th Annual Progressive Holiday Shopapalooza starts today, Thursday, November 5, and runs through Saturday, November 7. It sends shoppers to more than 30 Bearden businesses with a paper passport in hand. The participating shops stretch from the 4400 block of Kingston Pike to the 6500 block, with more stops on Homberg Drive, Baum Drive, Mohican Street and Sutherland Avenue. The giveaway pays out by the shop. On the address map, the stretch between 5036 and 5308 Kingston Pike holds eight participating stops, the densest group on the route, and that's where a passport fills up fastest.
Every Initial Is an Entry
The rules are set out on The Happy Envelope's Shopapalooza page, and they explain why addresses matter:
- Pick up a Shopapalooza passport at any participating shop.
- Have it initialed at each participating shop you visit. You don't have to buy anything.
- Return the passport with your name and email address to any participating shop on or before Monday, November 9, 2026.
Each shop visited counts as one entry in the gift card giveaway. Three initials earn three chances, and twelve earn twelve, so your odds go up with every door you walk through, so time spent driving between far-apart stops is time not collecting initials. The return deadline falls two days after the event ends, which leaves room for a final stop on Sunday or Monday.
Fig & Company calls the weekend "three days of Bearden shopping, just in time for the holidays." Its Shopapalooza listing at 5072 Kingston Pike runs from 10 a.m. to 6 p.m. on Thursday. Fig also has two events of its own folded into the weekend: a Ladies Day Out on Thursday and a Holiday Open House on Friday. Hours vary from shop to shop, so check each store's own site before planning around a closing time.
The Eight-Stop Stretch
From Twig Children's Boutique at 5036 Kingston Pike to BENNETT at 5308, the address numbers climb by fewer than 300. Eight participating stops sit inside that range.
| Address | Shop |
|---|---|
| 5036 Kingston Pike | Twig Children's Boutique |
| 5054 Kingston Pike | Ironic |
| 5072 Kingston Pike | FIG & Company |
| 5113 Kingston Pike | The District Gallery |
| 5201 Kingston Pike, Unit 1 | The Hive Bookshop |
| 5204 Kingston Pike, Suite 1 | Loopville |
| 5204 Kingston Pike, Suite 30 | Skin Solutions |
| 5308 Kingston Pike | BENNETT |
Loopville and Skin Solutions share the 5204 address, so two initials come from one building. Twig, Ironic and FIG & Company are packed into fewer than 40 address numbers at the eastern end of the stretch. The stops along this block also cover a wide range: children's clothing, gifts, a gallery, books, yarn, skin care and home goods.
Shopapalooza flags four shops as new for 2026: Blair House Antiques, Bon Bons, Skin Solutions and The Hive Bookshop. Two of those four, Skin Solutions and The Hive, have addresses on this block.
The Bookshop That Joined in Its First Holiday Season
Friends Sara Holladay and Jill Van Beke opened it at 5201 Kingston Pike on April 25, 2026, which makes this its first Shopapalooza and its first holiday season. In Knox News's Shopper News coverage of the opening, Holladay said, "We wanted it to be a bookstore and a community place, and it felt right." Van Beke added, "We know how much reading brings joy to people, and we want to bring that to the community."
The same Knox News report says the store carries a wide range of genres, along with items from local artists and online ordering. For anyone filling a passport, that makes it an initial plus a holiday gift list in one stop at the middle of the block.
Past BENNETT, a Second Group Around the 5500s
Head west past 5308 and the next group starts after a break in the numbers. Four shops sit between 5508 and 5807 Kingston Pike:
- CACHEPOT, 5508 Kingston Pike, Suite 190
- The Balloon Garden, 5607 Kingston Pike
- Est8te, 5609 Kingston Pike
- Finch Table + Home, 5807 Kingston Pike
The Balloon Garden and Est8te have neighboring addresses at 5607 and 5609, the closest pair on the passport outside the eight-stop stretch. Southern Market, at 5400 Homberg Drive, sits just off the Pike between the two groups. A shopper who finishes at BENNETT and picks up these five has thirteen initials from two compact areas.
The Stops That Take a Separate Trip
The rest of the mapped stops are spread out, and each one adds a single entry:
- East end: Apricot Lane at 4439 Kingston Pike and Jesse's Butcher Shop at 4801 Kingston Pike.
- West end: Design Decor Knoxville at 6217 Baum Drive, Glass Bazaar at 6470 Kingston Pike, and The Village Lifestyle Store at 6513 Kingston Pike, Suite 104.
- Side streets: Davis Studio at 315 Mohican Street, Suite 2, behind Nama in the former Terrace Theater, and Seed Coffee Co. on Sutherland Avenue.
Seed Coffee is the one stop on the route where a shopper can get a coffee and an initial in the same visit, which makes it a reasonable first or last stop of the day. Jesse's Butcher Shop is the only butcher on the list, a useful stop for anyone planning both holiday gifts and holiday dinners.
The remaining participants round out the list: Blair House Antiques, Bon Bons, JW Bell, Little Hoot Designs, M.S. McClellan & Co., Monkees of Knoxville, Obligato, Palm Village Knoxville, Sole in the City, The Happy Envelope, Wallace & Company and Whimsy Cookie Co. Sweet Pea is running a pop-up shop inside The Happy Envelope for the weekend. Each shop's own site has its address and hours, and any of them can hand out a passport or take one back.
What's Coming to Homberg Drive
Southern Market's corner of Homberg Drive is expecting a new neighbor. Annette Morejon and co-owner Eddy Perez are bringing an Italian market and restaurant called Il Mercato to 5440 Homberg Drive, near Lululemon. Knox News reported that the 3,000-square-foot space will seat 70 indoors and outdoors and offer a pasta station, a pizza station, a cannoli bar, a gelato cart and a deli serving paninis. Morejon, who spent more than a decade working as a tour guide in Italy, told Knox News, "The focus is really to create a little piece of Italy in Knoxville." Knox News gave an opening window of late 2026 or early 2027.
For this weekend, the most efficient plan is to start at Twig, work west to BENNETT, and get your passport back to any participating shop by November 9.
If this weekend has you thinking about a home within reach of Kingston Pike, Karli Pritchard Realtors would be glad to help. Schedule a personalized market consultation and we'll talk through which Bearden streets fit the way you live.
