Expert Guide to Selling Your Home in Knoxville

Selling Your Home: Marketing Beyond the MLS

At Karli Pritchard Realtors®, we redefine the standard of real estate marketing by going beyond the traditional approach of simply listing properties on the MLS. We understand that every home is unique, and so are its potential buyers. That's why we leverage the right tools and strategies tailored to each property to ensure it gets maximum exposure to the right audience. One of our distinctive offerings is the assignment of a dedicated video digital marketing campaign to every listing we represent. These captivating videos are strategically crafted to showcase the property's highlights and appeal, reaching thousands of potential buyers through targeted marketing on top social media platforms. This innovative approach not only helps sell homes faster but also at the best possible price point. Whether it's a modest starter home or a luxurious estate, our commitment to providing exceptional marketing services remains unwavering, setting us apart in the real estate industry.

When you choose Karli Pritchard Realtors®, you're not just listing your property; you're partnering with a team that stands out in the real estate industry for several compelling reasons.

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BACKED BY EAST TENNESSEE’S #1 BROKERAGE

Karli is proud to be affiliated with Realty Executives Associates, the No. 1 real estate firm in East Tennessee for four decades. With a network of more than 1,000 local agents, this affiliation gives your property immediate exposure to one of the area’s largest and most connected real estate communities.

For sellers, that means more opportunities to reach qualified buyers, build interest, and create valuable agent-to-agent connections—all supported by the trusted reputation, resources, and local expertise of a market-leading brokerage.

 

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LOCAL KNOWLEDGE. STRATEGIC ADVANTAGE.

A lifelong Farragut resident and Knoxville native, Karli offers firsthand knowledge of the communities she serves—from neighborhood amenities and school zones to local market trends and buyer demand.

This insight allows her to position each property thoughtfully, highlight the features that matter most to local buyers, and market the lifestyle surrounding the home—not simply the home itself. With deep roots and strong relationships throughout East Tennessee, Karli gives sellers a valuable local advantage from pricing through closing.

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PROVEN RESULTS. PERSONALIZED STRATEGY.

With more than $80 million in career sales and over 150 families served, Karli brings a proven record of success to every listing. She was named the 2026 RealTrends Verified No. 1 agent under 30 in Tennessee and recognized nationally as an Inman Future Leader—accolades that reflect her innovative marketing, strong negotiation skills, and commitment to exceptional service.

Supported by one of East Tennessee’s leading brokerages, Karli provides every seller with a hands-on, strategic approach tailored to their home and goals. From thoughtful pricing and elevated marketing to consistent communication and skilled contract management, her focus is clear: creating maximum exposure, protecting your equity, and delivering the strongest possible result.

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Strategic Pricing Strategy

Our goal is not just to sell your home but to set neighborhood records, ensuring maximum exposure and return on investment. With a strategic pricing strategy tailored to each property, we leverage market insights and industry expertise to determine the optimal listing price. By accurately pricing your home, we attract qualified buyers and create a sense of urgency, driving competition and ultimately leading to a successful sale at the best possible price. Our meticulous approach to pricing ensures that your property stands out in the market, setting new benchmarks and maximizing your investment.

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Professional Photography:

We invest in the expertise of top-tier artistic photographers to capture the essence of your property, firmly believing that exceptional photography can captivate potential buyers even before they set foot inside. This commitment holds true regardless of the price range of your home—we spare no effort in ensuring every listing receives the utmost visual appeal. At Karli Pritchard Realtors®, professional photography is a standard, not an option. We firmly believe that your home deserves the best representation, and that's why we never settle for anything less than excellence. No iPhone photography here—only stunning visuals that showcase your property in the best possible light.

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Video Marketing

Leveraging the power of targeted ads on leading social media platforms, our comprehensive video marketing strategy ensures your property receives maximum exposure to the right audience. From captivating aerial footage to immersive virtual tours, we craft compelling videos that showcase your property's unique features and appeal. These videos are strategically promoted through targeted advertising campaigns, reaching potential buyers where they spend their time online. For us, video marketing isn't just an option—it's an integral part of our approach to selling your home.

PROPERTY SHOWCASE

Watch our latest property video.

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YOUR HOME, SHOWCASED ON ZILLOW

Not every Zillow listing is created equal. As a Zillow Showcase agent, Karli can provide select listings with an elevated presentation designed to capture buyers’ attention and help your home stand out online.

Showcase listings feature an immersive, visually engaging design with enhanced photography, interactive floor plans, room-by-room organization, and greater visibility among buyers actively searching for a home like yours.

Compared with similar nearby non-Showcase listings, Zillow reports that Showcase listings receive, on average:

  • 84% more page views
  • 77% more saves
  • 93% more shares
  • A 10% greater likelihood of going pending within 14 days
  • A 2% higher sale price—or approximately $7,000 more

Only select agents in each market have access to this elevated marketing experience. When appropriate for your property, Karli uses Zillow Showcase to create maximum exposure, make a memorable first impression, and position your home for the strongest possible result.

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Lifetime Support- Become a Part of Our Family!

Our commitment extends far beyond the sale. When you choose Karli Pritchard Realtors®, you're not just a client—you become part of our extended family. From the moment you entrust us with your real estate needs, you gain access to a network of ongoing support and personalized care. Whether it's attending exclusive client appreciation events, receiving valuable insights into the market, or simply staying connected through our regular communications, we're here for you every step of the way. Our dedication doesn't end at the closing table; it's a lifelong commitment to supporting you before, during, and long after the sale. With Karli Pritchard Realtors®, you're not just making a transaction; you're forging a lasting relationship built on trust, integrity, and exceptional service.

THINKING ABOUT SELLING?

Let’s start with a simple, no-pressure conversation about your home, your goals, and what your property could be worth in today’s market. I’ll answer your questions, explain your options, and help you determine the best next step—whether you’re ready to sell now or simply beginning to explore the possibility.

Contact me today to schedule your complimentary home-selling consultation.

Our Testimonials

Bobbi H.

Bobbi H.

My Husband and I have been extremely pleased with Karli. This young woman is very hardworking and professional, and we highly recommend her. She helped us with selling our home, purchasing our current home and also buying our s...
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Diana B.

Diana B.

Karli and Carter are an amazing team! If you’re looking for someone with top notch customer service and mad skills, this is the team for you. Nearly three years after helping us sell our home for top dollar and find the perfect...
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Tyler A.

Tyler A.

Karli is a highly effective realtor who guided us through three different transactions in Knoxville. Good understanding of the local market at any given time, very responsive, and has the client’s best interest in mind. Would ...
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Joy D.

Joy D.

Karli and Carter exceeded every expectation we had. Having bought and sold several homes over the years, we can confidently say they provided the best real estate experience we have ever had. They helped us find the perfect hom...
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Work With Us

We aim to provide a custom-tailored experience to clients we work with. By understanding your needs and wants we are able to put together a game plan to professionally negotiate on your behalf.

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