Seller's Guide

Selling Your Home: Marketing Beyond the MLS

At Karli Pritchard Realtors®, we redefine the standard of real estate marketing by going beyond the traditional approach of simply listing properties on the MLS. We understand that every home is unique, and so are its potential buyers. That's why we leverage the right tools and strategies tailored to each property to ensure it gets maximum exposure to the right audience. One of our distinctive offerings is the assignment of a dedicated video digital marketing campaign to every listing we represent. These captivating videos are strategically crafted to showcase the property's highlights and appeal, reaching thousands of potential buyers through targeted marketing on top social media platforms. This innovative approach not only helps sell homes faster but also at the best possible price point. Whether it's a modest starter home or a luxurious estate, our commitment to providing exceptional marketing services remains unwavering, setting us apart in the real estate industry.

When you choose Karli Pritchard Realtors®, you're not just listing your property; you're partnering with a team that stands out in the real estate industry for several compelling reasons.

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Brokerage Affiliation

We take immense pride in our affiliation with Realty Executives Associates, the #1 brokerage in East Tennessee. With a culture that values people over profit and a network boasting over 1000 agents, we ensure your property receives unparalleled exposure to the top-tier agents in Knoxville, Tennessee.

 

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Local Expertise

As a Knoxville native, Karli Pritchard's intimate knowledge of the area—from the school system to the local culture—is unmatched. Growing up in East Tennessee, she developed a deep understanding of the region's unique charms, neighborhoods, and market trends. This firsthand experience provides a significant advantage in navigating the complexities of real estate transactions and understanding the diverse needs of clients. Karli's roots in the community enhance her ability to connect with both buyers and sellers on a personal level, making her an invaluable asset in achieving your real estate goals.

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Track Record of Success

Karli's consistent ranking among the top performers in her company, coupled with prestigious accolades, speaks volumes about our team's dedication and expertise. Her achievements include being recognized among the top 40 agents in her brokerage of over 1000 agents, receiving the Rising Star Award from the Women's Council of Realtors Knoxville network, being featured in Knoxville Homeowners Magazine's 40 under 40, and earning a place in Delta Zeta Sorority's 35 under 35, among other notable honors. These accomplishments underscore Karli's commitment to excellence and her ability to deliver exceptional results for her clients.

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Strategic Pricing Strategy

Our goal is not just to sell your home but to set neighborhood records, ensuring maximum exposure and return on investment. With a strategic pricing strategy tailored to each property, we leverage market insights and industry expertise to determine the optimal listing price. By accurately pricing your home, we attract qualified buyers and create a sense of urgency, driving competition and ultimately leading to a successful sale at the best possible price. Our meticulous approach to pricing ensures that your property stands out in the market, setting new benchmarks and maximizing your investment.

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Professional Photography:

We invest in the expertise of top-tier artistic photographers to capture the essence of your property, firmly believing that exceptional photography can captivate potential buyers even before they set foot inside. This commitment holds true regardless of the price range of your home—we spare no effort in ensuring every listing receives the utmost visual appeal. At Karli Pritchard Realtors®, professional photography is a standard, not an option. We firmly believe that your home deserves the best representation, and that's why we never settle for anything less than excellence. No iPhone photography here—only stunning visuals that showcase your property in the best possible light.

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Video Marketing

Leveraging the power of targeted ads on leading social media platforms, our comprehensive video marketing strategy ensures your property receives maximum exposure to the right audience. From captivating aerial footage to immersive virtual tours, we craft compelling videos that showcase your property's unique features and appeal. These videos are strategically promoted through targeted advertising campaigns, reaching potential buyers where they spend their time online. For us, video marketing isn't just an option—it's an integral part of our approach to selling your home.

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Print Media

While digital marketing is undeniably essential in today's market, we understand the enduring influence of print media. That's why we go the extra mile to create magazine-quality brochures and design impactful direct mail campaigns, providing additional avenues to showcase your property's unique charm. These tangible marketing materials serve as a reminder of your home's appeal, capturing the attention of potential buyers who appreciate the tactile experience of browsing through printed materials. We believe in leveraging both digital and print media to ensure your property receives comprehensive exposure and stands out in a competitive market.

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Lifetime Support- Become a Part of Our Family!

Our commitment extends far beyond the sale. When you choose Karli Pritchard Realtors®, you're not just a client—you become part of our extended family. From the moment you entrust us with your real estate needs, you gain access to a network of ongoing support and personalized care. Whether it's attending exclusive client appreciation events, receiving valuable insights into the market, or simply staying connected through our regular communications, we're here for you every step of the way. Our dedication doesn't end at the closing table; it's a lifelong commitment to supporting you before, during, and long after the sale. With Karli Pritchard Realtors®, you're not just making a transaction; you're forging a lasting relationship built on trust, integrity, and exceptional service.

Thinking about selling?

Contact us today for a friendly, no-commitment call to discuss your property. We're here to provide expert guidance and answer any questions you may have about the selling process. Let's explore the possibilities together and help you make informed decisions about your next steps in real estate. Reach out to us today—we can't wait to hear from you!

Our Testimonials

Zeke M.

Zeke M.

Karli and her husband are the kindest people. Both are very knowledgeable of the housing market and Knoxville in general. I will and already have recommended them to everyone in need of a home. Give them a call and find your dr...
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Gracie L.

Gracie L.

Karli is an expert realtor! She is prompt, kind, patient, and well-informed. As first time home buyers, my husband and I had endless questions, but Karli only ever responded to our inquiries with encouragement and expertise. I ...
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Anna H.

Anna H.

Karli was amazing in the search for our first house! She found us our dream home. She is very personable and genuine. Karli responded to our questions quickly and promptly. Highly recommend!!
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Joseph W.

Joseph W.

Karli and Carter Pritchard were excellent. Their responsiveness and awareness is impeccable. Throughout the process, I was able to confidently have a well informed answer to any question and felt no pressure. Would highly reco...
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Work With Us

We aim to provide a custom-tailored experience to clients we work with. By understanding your needs and wants we are able to put together a game plan to professionally negotiate on your behalf.

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